Client McCain
Project Pizza International

The Challenge
To introduce to the Canadian market a new, ultra-thin-crust premium frozen pizza, available in 5 different flavors.

The Solution
Using metallic gold as a common background for all five flavors made these pizzas stand out on the shelf. Well-known landscapes identify each flavor. An appetizing shot of the cooked pizza appears on the front panel and a window allows the frozen pizza to be viewed. Supported by commercials, this 5-flavor line of pizzas was very successfully launched.